Media professions and journalists in particular should be champions of human rights and champions of change. They should act as the eyes, ears and voices of the public, drawing attention to abuses of power and human rights. Through their work they can encourage governments and civil society organisations to effect changes that will improve the quality of people's lives.
They are well-placed to keep children's rights on the news agenda, by scrutinising efforts to protect those rights, and challenging those who fail to meet their commitments to children.
The way in which the media represents, or even ignores, children can influence decisions taken on their behalf, and how the rest of society regards them. Some media often depict children merely as silent 'victims' or charming 'innocents'. By providing children and young people with opportunities to speak for themselves - about their hopes and fears, their achievements, and the impact of adult behaviour on their lives - media professionals can remind the public that children deserve to be respected as individual human beings.
Here are some actions that actions that media can take to promote Schools Free of Violence:
UNICEF is grateful for the support given by media owners who have joined the "Together for Schools Free of Violence" campaign. They are not only rolling out the media campaign and creating interest, but more importantly are reaching out with the message that creating schools free of violence is our collective responsibility.
Help us turn this website into a site that shows the world how we are coming together to create a country where all schools are free of violence.